Daniel Rubinshtein isn't your typical dentist. This one has a strong presence on social media and is something of an Internet celebrity. His accounts feature Vines where he slo-mo walks around Manhattan while casually chatting away on his phone, complete with the hashtags #dentist and #modeling. You can also find photos of "Dr. Snapchat" lounging around poolside at tropical resorts and a clip of Kanye West’s Yeezy Season 3 show that was held at Madison Square Garden.
First impressions really are essential in the dental profession. Cleanliness, reliability, and a sense of personalized care can go a long way to making your practice desirable in the eyes of new patients.
The first place you communicate the value of your practice is often the initial tour introducing patients to the office. This sets them up to later decide on high dollar care.
Fifteen years ago, patients received dentist referrals from loved ones. Now, potential patients can form an opinion about your practice after reading reviews on Yelp and Google+. Since you can leave feedback online anonymously, some people will use that to their advantage and post information that is false or misleading. Although it is tempting for business owners to ignore bad reviews and only focus on the positive ones, online reputation management is very important when you are a dentist.
In my previous post on cosmetic dentistry (here), I discussed the benefits of offering teeth whitening to your patients as an incentive to commit to more treatment. Now, I’ll get into more options for using bleaching to your advantage.
Are you missing out on one of the most fun, engaging, and low-cost sources of marketing available to you? Marketing via Facebook can be intimidating for those with dental practices who haven't had much experience in social media marketing. How do you keep people interested in dentistry? How do you actually convert customers from your Facebook posts? With a little bit of planning you can create a successful marketing plan via Facebook that will boost your brand in the local market.
Success in your dental practice depends on a willingness to try new approaches and let go of fear. You may have to invest in your patients, providing them with a service that gets them to that initial point of piqued interest. This can lead to the desire for more intensive treatment, from short term ortho to other complex cosmetic services.
If you’re looking for patients who have opportunities for esthetic changes, the best place to start is in the group of patients that you already have. In this post, I discuss a common blind spot that may be preventing you from getting patients to “Say yes.”
Patient referrals are a powerful incentive for your practice. There's nothing better than hearing from another patient just how happy they are with their cleaning, their fillings, or their orthodontic work. If you're looking to harness the power of patient referrals for your practice, there are several steps that will make getting them easier.
Whether you are opening your dental practice for the first time, or simply relocating it, the importance of selecting the best possible location cannot be overstated. If your office is in an inconvenient location with limited parking, or simply too far off the major thoroughfares, your patients may simply decide that your skill as a practitioner is outweighed by the inconvenience of visiting your practice. This can be a quick recipe for financial disaster for any dentist.
If you ask most dentists why they went into dentistry, most practitioners will cite a motivation to help others, a fascination with science, or a desire to have a challenging career. In other words, most dentists don’t go into dentistry for the primary purpose of running a business. However, approximately 80% of dental graduates end up in private practice, which means that being able to manage a successful dental practice is an integral part of serving patients and earning a stable living.
Topics: The Economics of Dentistry