The world of social media marketing has exploded. YouTube, Facebook, Twitter, Instagram, it can all seem overwhelming, especially when all you want to do is run a successful dental practice. Does a Facebook page really lead to more patients? Is it worth your time and commitment to engage in social media? Too many times dentists focus on their return on investment when it comes to marketing and avoid social media because it's difficult to quantify. After all, who can say just how many likes on a status update is equal to one new patient? Instead, think of social media as an extension of your already thriving relationship with current patients. Embracing this viewpoint will assist in creating effective social media marketing tools for your practice and create a noticeable bump in your amount of internal referrals.