The 5:30am alarm bell rings to get you out of bed and ready for work. Your level of motivation (and even inspiration) in this moment directly affects your practice.
Do all of your team members have straight teeth?
If not, it might be time to make them an advocate for the treatment you want to sell. If any of your team members could benefit from short term ortho, consider investing in their smile to get patients interested in treatment.
Who are you as a dentist?
When a new patient sits down for a consultation, what is your demeanor like? It’s important to be consciously aware of how you present yourself to patients. They will perceive your manner and draw conclusions from it that can last throughout treatment.
Daniel Rubinshtein isn't your typical dentist. This one has a strong presence on social media and is something of an Internet celebrity. His accounts feature Vines where he slo-mo walks around Manhattan while casually chatting away on his phone, complete with the hashtags #dentist and #modeling. You can also find photos of "Dr. Snapchat" lounging around poolside at tropical resorts and a clip of Kanye West’s Yeezy Season 3 show that was held at Madison Square Garden.
First impressions really are essential in the dental profession. Cleanliness, reliability, and a sense of personalized care can go a long way to making your practice desirable in the eyes of new patients.
The first place you communicate the value of your practice is often the initial tour introducing patients to the office. This sets them up to later decide on high dollar care.
Fifteen years ago, patients received dentist referrals from loved ones. Now, potential patients can form an opinion about your practice after reading reviews on Yelp and Google+. Since you can leave feedback online anonymously, some people will use that to their advantage and post information that is false or misleading. Although it is tempting for business owners to ignore bad reviews and only focus on the positive ones, online reputation management is very important when you are a dentist.
In my previous post on cosmetic dentistry (here), I discussed the benefits of offering teeth whitening to your patients as an incentive to commit to more treatment. Now, I’ll get into more options for using bleaching to your advantage.
If you’re looking for patients who have opportunities for esthetic changes, the best place to start is in the group of patients that you already have. In this post, I discuss a common blind spot that may be preventing you from getting patients to “Say yes.”
In addition to the fifteen-minute morning huddle, it’s critical to meet with your team for a longer period of time on a monthly basis. Every step you take to become a more efficient dental practice will affect the number and quality of cosmetic cases you perform.