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Archive for March, 2010

Top 10 Reasons to add Six Month Smiles to your practice!

Posted March 31st, 2010 by 6monthsmiles under Six Month Smiles

By Dr. Kent Smith

10. Gives assistants something they can “own”. Giving them this added
responsibility creates an “owner” of your practice, which we all want.
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9. In this economy, many want an inexpensive option for looking good
that does not involve porcelain. Why not offer them what they are seeking?
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8. Bending wires is for lab guys, not dentists.
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7. Patients are looking for jobs. Not only do they want to spend
less, they don’t want to look like a teenager with metal on their incisors.
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6. Patients have weddings, reunions and prom parties. They can’t do
the 2-year braces thing. (Even had a spine surgeon in today who
wanted hers off to run a marathon – no sweat)
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5. Invisalign  – need I say more?
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4. Speaking of plastic – it doesn’t rotate cuspids or extrude ANYTHING.
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3.
In this economy, you need to be adding to your service mix.
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2.
Adds production with very little overhead ($300K net increase in my
office from 6MS last year – your results may vary)
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And the #1 reason to add Six Month Smiles to your practice today … use
promo code SPRING2ACTION before April 17th and your first staff member
attends any 2010 Six Month Smiles Two Day Seminar for free!

Dr. Smith launched 21st Century Dental during the 20th century, so Six Month Smiles feeds his passion for futuristic thinking.  He practices in Irving (Dallas) Texas with a team of 22, where they live their mission: “Vision, Experience, Compassion….Expect Everything”.  They were the first dental office in the U.S. to win the Consumers Choice Award for Business Excellence in 2008, repeating this honor in 2009.

Although working in a multi-layered practice, Dr. Smith’s passions lie in orthodontics and sleep disordered breathing, speaking worldwide on these topics for many years, and being named a Top 10 VIP by the Speaking Consulting Network for 2009.

He also lectures on web site marketing, and uses that knowledge to attract new patients searching for Six Month Smiles. His site alone brings in 30 to 35 new patients every month.  An Invisalign Premier Provider, Kent now has three chairside assistants trained in the Six Month Smiles techniques to handle the patient flow. If you do not get a chance to hear his strategy for implementing Six Month Smiles, maybe it’s not your year for growth.  Don’t say we didn’t warn you!  Dr. Smith is a general dentist.

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Dr. Swain’s Video Blog: Quick-Tie Trick!

Posted March 30th, 2010 by 6monthsmiles under Dr. Swain's Video Posts

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Self-Awareness Is King:

Posted March 30th, 2010 by 6monthsmiles under Leadership

By Dr. Ryan Swain

Do you know yourself? Think about it for a minute. Do you really know yourself? I’m a relatively young dentist but there is one thing I’ve learned early in my career that has paid enormous dividends for me in both my personal and my professional life. I’ve learned that self-awareness is king. Everyone thinks that they are self-aware. By this I mean that when asked, almost everyone would say that they believe that they know themselves. In my experience, this is far from the truth. Most people live their lives without gaining a true understanding of who they are and how they are perceived by others. It’s a strange phenomenon and I’m convinced that it is the single biggest characteristic that holds dentists (and all people) back from reaching their full potentials.

Anyone who is truly excellent at something usually has a way in which they obtain valuable feedback about their performance. Professional athletes have coaches that scrutinize their technique and provide insight regarding how they can improve. Baseball players, for example, spend hours watching video footage with their coaches so they can recognize their flaws and discuss options for improvement. Golfers spend countless hours perfecting their games by analyzing each minute aspect of their swing and getting feedback from coaches. Ultimately, continual improvement and excellence only comes from honest investigation and a choice to work toward improvement through intentional and gradual changes.

I think most people would agree with my sentiments here. However, very few dentists actually apply these ideas to their own lives and this prevents personal growth. Pride, fear and laziness seem to blind us and prevent us from being honest with ourselves about who we truly are and how we are perceived by those around us. It’s much easier to ignore our own character flaws and focus on the flaws of others. Personal change can be quite challenging and therefore many of us don’t even crack that door open. We deflect criticism and make excuses for the way that we are. It’s a common pattern of behavior but there is tremendous freedom and success available for the few who can break the cycle.

Socrates once poignantly said, “The uninspected life is not worth living.” This idea really resonates with me. I believe we all want to reach our potential and be the best people we can be… the best dentists, spouses, fathers, employers, mothers, friends etc. This can’t happen unless we truly open ourselves up to scrutiny and criticism. We can only improve aspects of who we are if we clearly understand the areas that need improvement.

Let’s apply this idea more specifically to our roles as dentists. Most of us work very hard to become excellent in our clinical skills. We take many hours of CE and we spend a lot of time trying to figure out what tools, supplies and pieces of technology will help us to be clinically excellent. However, most of us realize that clinical ability is a very small part of what makes a successful and respected dentist/employer. Our patients and our employees are much more affected by our ability to: listen, be compassionate, lead with strength, show integrity, be humble, and respect those around us.

Some dentists are at their wits end, trying to figure out why their careers aren’t as successful as they’d like them to be. They are looking for a magic formula that will allow them to reach the success that they hope for. They ask questions such as “Do I need to learn a new procedure?” or “Am I missing a vital piece of technology in the office?” or “Should I switch to a different type of composite material?” Unfortunately, this way of thinking leads directly into a brick wall. It’s a dead end. Success and personal fulfillment doesn’t come in a simple formula.  Happiness isn’t created by purchasing the right equipment or even hiring the right staff. It begins by taking an honest look in the mirror and performing a sincere inspection of the person looking back at us.

Ask yourself, how much time do you spend working on YOU? Do you even have a clear picture of how others would describe you? Do you wonder why you have a hard time retaining staff and getting good case acceptance from your patients? Do you find yourself blaming your mediocrity on “the economy” or the “more aggressive” dentists in your area? These are tell-tale signs of a person who is not self-aware. I’m imploring you to be honest with yourself and consider for one moment that maybe you fit into this category.

Running is easier than changing. If you are someone who is running, I’m inviting you to stop. You can achieve tremendous personal and professional fulfillment if you do. Here is “The Swain Plan” for getting out of the rut and getting on the road to self-awareness and ultimately a better life/career.

  1. Write down what you believe are the three weakest areas of your character.
  2. Ask those around you (spouse, children, employees, friends) if they agree with your list (if you have a hard time sharing this list with others, this confirms your predicament).
  3. Make the following phrase a regular part of your dialogue with others – how can I be better? If we continually ask this question and honestly seek the answers, we can make a huge step towards growth.

Imagine the amount of useful feedback you can get when asking a simple question such as “How can I be better for you?” This phrase is simple but extremely potent. Use it regularly with your patients and your employees and be open to the responses you receive. Your life will change will because of it… ask me how, I know!

Dr. Ryan Swain is a graduate of the University of Florida College of Dentistry. He practices in Rochester, NY and focuses on Short Term Ortho and other conservative cosmetic dental procedures. He is president and chief clinical instructor for Six Month Smiles. Dr. Swain is a pioneer in the field of Short Term Ortho and constantly on the forefront of GP orthodontics. He has trained dentists internationally and prides himself on de-mystifying orthodontics for GPs.

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Two Kinds of Cosmetic Dentists:

Posted March 30th, 2010 by 6monthsmiles under Marketing Information

By Dr. Ryan Swain

I was eating lunch with some dentists a few years ago and a very interesting conversation took place. I’ve spent a lot of time thinking about that conversation because it raised some important concepts that I believe all dentists should consider. The conversation began when one of the dentists said: “When a patient asks me if they need cosmetic dentistry, I just tell them that it is totally up to them.” Another dentist at the table jumped in and responded by saying: “It’s your job to tell your patients about their cosmetic options and whether or not you think they could benefit from cosmetic dentistry.”

The conversation continued and turned into a fiery exchange between these two colleagues. They had very different opinions about what a dentist’s duty is in regard to cosmetic dentistry and cosmetic recommendations. I’ve thought about that conversation many times over the last few years and some important ideas have crystallized for me during that time. I’ve realized that there are essentially two types of dentists when it comes to cosmetic treatment recommendations:

Dentist #1 believes that his/her duty as a dental professional is to diagnose and treat disease and structural issues but does not believe that he/she can or should diagnose cosmetic discrepancies unless the patient inquires about them. Dentist #2 believes that his/her duty as a dental professional is to diagnose and treat disease, structural and cosmetic discrepancies because these are all important aspects of complete dental health. If you fall into the category of Dentist #1, this article is an attempt to shake you up a bit and perhaps even persuade you to become a Dentist #2. In other words, get with the program!

As dentists, we are teeth people. We know how much a person’s smile affects their overall appearance. In fact, we spend most of our time during conversations staring at teeth and diagnosing all of the cosmetic discrepancies that we see. When we look through a magazine, we stare at the smiles on the page, when we walk through the mall, we consciously think about the models’ smiles on the banners – especially if there are cosmetic problems! We are the experts. We can identify the aspects of a smile that can and should be changed in order to drastically improve the symmetry and esthetic appeal. There is a tremendous amount of value in this expertise we have all developed during our years as clinicians. I believe that if we hide this expert ability away, only drawing from it when patients ask us for our opinion, we do a tremendous disservice to our patients and our practices. Health and beauty go hand in hand and we owe it to our patients to educate them about both aspects of their smiles.

This idea was conveyed to me in a very poignant way when I was fresh out of dental school. I was a new associate and had just started working in a dental practice. I was performing a hygiene exam on a man in his late forties and noticed that he had a stainless steel crown on #8. I had never seen an anterior stainless steel crown on an adult before. The crown was contoured properly, the margins were good but boy was it ugly! I asked the patient how long he had had the crown and he told me that it had been placed when he was about eight years old. I asked him “Do you have any interest in replacing that steel crown with a porcelain crown?” He asked a simple and concise question that I can still hear in my head to this day…”WHY?” I was dumbfounded. I didn’t know what to say. I had all kinds of thoughts racing through my head but I was a good boy and resisted the urge to say something like “Because silver teeth are ugly!” or “Because you look like a cyborg!”

After further discussion with the patient, I realized that he honestly had never thought about the cosmetic appearance of the steel crown on #8. It had been in his mouth since he was eight years old and was fundamentally a part of him. He didn’t question it. He simply didn’t have the dental IQ or cosmetic awareness needed to recognize the impact that the crown had on his overall appearance. But, even as a new dentist with little experience, it wasn’t hard for me to clearly see the cosmetic gravity of the situation (in other words, he had “metal mouth!”). I knew that the steel crown was a serious detriment to his appearance and was a social hindrance for him. I knew that the steel crown negatively affected the manner in which others perceived this gentleman. Since I cared about the well being of this man, I felt responsible for educating him. I spent some time with him over the next few months and explained to him the characteristics of a nice smile. I asked him to pay attention to other people’s teeth during conversations and while watching TV.

After a few weeks, he called the office and set up an appointment. We removed the steel crown and replaced it with a nice porcelain restoration. The difference was amazing. When he returned to the office for his next hygiene appointment, I asked him how the crown was working for him. He shared some amazing stories about the great comments he had received. The patient thanked me profusely and then said something that has stuck with me. He said “If you hadn’t told me that I should have that crown replaced, I probably would have lived with that darn silver tooth for the rest of my life!” This extreme case made me realize firmly that I had a duty to my patients to inform them about cosmetic discrepancies and corresponding treatment options. Their social health and well being could depend on it!

Since that time, I started a practice that focuses almost exclusively on Short Term Ortho (www.6MonthSmiles.com) and other cosmetic dental procedures. I realize now more than ever the dramatic improvement that cosmetic dentistry can provide for our patients. Improving the overall symmetry of a smile is paramount in creating a pleasing look. The stories of improved self esteem, self confidence and social status that my patients report continue to bolster my belief in the importance of the services I provide. So, if you’re a dentist who feels that cosmetic dentistry should only be discussed when a patient brings up the topic, please consider a paradigm shift. Our patients depend on us for our expertise – ALL of our expertise. They want us to have their best interest in mind. If we turn a blind eye to the appearance of their smiles, we are doing a disservice. We can and should tactfully and respectfully educate our patients about their cosmetic discrepancies. I believe that a cosmetic exam should be a regular part of our comprehensive examinations and all offices should have a chief cosmetic complaint form as part of their new patient/recall paperwork.

People desire to look and feel their best and we can do a lot to help them achieve this. I encourage you to utilize all of the abilities you’ve acquired throughout the years to the benefit of your patients. We’re not just tooth mechanics; we are highly trained clinicians and oral esthetic experts. Everyone benefits when we understand these roles and play them appropriately. If you’re not a Dentist #2, please join the club. It’s a good one!

Dr. Ryan Swain is a graduate of the University of Florida College of Dentistry. He practices in Rochester, NY and focuses on Short Term Ortho and other conservative cosmetic dental procedures. He is president and chief clinical instructor for Six Month Smiles. Dr. Swain is a pioneer in the field of Short Term Ortho and constantly on the forefront of GP orthodontics. He has trained dentists internationally and prides himself on de-mystifying orthodontics for GPs.

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The Golden Question for Case Presentation:

Posted March 30th, 2010 by 6monthsmiles under Marketing Information

By Dr. Ryan Swain

There is a simple yet powerful question that can instantly and dramatically improve your case acceptance rate… I call it “The Golden Question.” I will tell you what The Golden Question is shortly but please allow me to set it up. The Golden Question is something that seems too basic upon first inspection. However, I promise you that when you start using it you will have one of those “a-ha!” moments that we all crave.

We all get frustrated when we spend time discussing treatment with patients, only to have the patient decline. It can sometimes feel like we are beating our heads against a wall. All dentists have a different propensity for eliciting treatment acceptance from patients. Some dentists seem to have a knack for “selling” dentistry while other dentists can barely “sell” a root canal to a person in pain. Regardless of your current level of success with case acceptance, The Golden Question will undoubtedly make your conversations with patients smoother, shorter and more fruitful.

Are you ready for The Golden Question? Well, here it is! The Golden Question is this – “When you think about proceeding with treatment, what are your main concerns?” I know, I know, it seems too basic. I told you it would! Allow me to explain how it works.

The Golden Question must be asked before you present the recommended treatment to your patient. The answers that the patient provides to us after we ask the question give us the ability to powerfully tailor our case presentation so that it fits that patient. This ability to customize the discussion is absolutely paramount for regular success with case presentations.

Imagine that you are presenting a treatment plan that consists of some fillings and a few crowns. Now, imagine that as you begin your presentation, you falsely assume that the patient’s primary concerns revolve around cost. As you discuss your recommendations with the patient, you repeatedly tell them how reasonable the costs will be and how you will be using the most cost-effective materials. Well, what if this patient’s primary concern is about how long the recommended work will last? You missed the boat! While you were blabbing about cost-effectiveness, you missed your chance to connect with patient in terms of what is most important to them. This is the kiss of death and a surefire way to send a potential case directly down to Davey Jones’ locker, never to return.

In my practice, I focus almost exclusively on Short Term Ortho for adults. Every consultation begins with The Golden Question. Asking “when you think about proceeding with cosmetic orthodontic treatment, what are your main concerns?” allows me to understand clearly how I can best present treatment to this patient in a manner that will hit the right buttons. My acceptance rate is fantastic, but it hasn’t always been like this – I learned the hard way. I did hundreds of consultations before I started asking The Golden Question and most of the conversations were laughable.

I used to feel as though I needed to address every concern that the patient might have during the discussion. So, I rambled on and on about everything under the sun. Then, after I was done with my monologue I would then ask the patient if they had any questions or concerns. Well, by that time I had overwhelmed them with so much information and brought up so many topics that they never even considered, their heads were spinning! I think most of us have been guilty of “blabber mouth syndrome” during our presentations. The beauty of The Golden Question is that it allows us to cure ourselves of this nasty syndrome and move on into fresh new territory. If we understand our patients’ concerns clearly and address them succinctly as we discuss treatment, our case presentation conversations become amazingly effective.

When we take the time to understand the plight of the patient, we begin to see trends in the way that our patients think. There are really just a handful of concerns that are typically expressed by our patients. Very quickly we can learn how to effectively address each of these concerns and how to cater to the types of patients that typically have a particular concern. It feels like cheating, but trust me, it’s not. As long as the treatment we are presenting is truly going to benefit the patient, everyone wins when the case is accepted. So, next time you sit down to discuss treatment with a patient, remember The Golden Question and never look back. You, your staff and your patients will be glad you did!

Dr. Ryan Swain is a graduate of the University of Florida College of Dentistry. He practices in Rochester, NY and focuses on Short Term Ortho and other conservative cosmetic dental procedures. He is president and chief clinical instructor for Six Month Smiles. Dr. Swain is a pioneer in the field of Short Term Ortho and constantly on the forefront of GP orthodontics. He has trained dentists internationally and prides himself on de-mystifying orthodontics for GPs.

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Traditional Orthodontics vs. Short-Term Orthodontics

Posted March 3rd, 2010 by 6monthsmiles under Clinical Information

By Dr. Louis Malcmacher

Orthodontists and orthodontic purists will certainly insist upon every tooth having to be in exactly its proper place and rotation at the close of orthodontic treatment.  In the past few years, there has certainly been a movement toward a simpler orthodontic solution for those patients (mostly adults) who just want to have straighter teeth, and an improvement in occlusion, without having full-blown orthodontic treatment stretching over a 2- to 3-year period.  When there are functional and complicated aesthetic problems, I don’t think that any dentist or specialist will argue that traditional orthodontics is what is needed/best suited to the patient’s needs.

When you have adults who have had orthodontic relapse, or who are looking for a simple solution that will not take a lot of time or cost a lot of money, should they be denied treatment simply because they do not want to have traditional orthodontic therapy that can be expensive and time consuming?  Is it wrong to provide a service to patients when they want a quicker and easier aesthetic result that will fit into the parameters of treatment?  Or, should we force the full orthodontic option down their throats, telling them this is really for their best interest in the long run?  With situations just like this, it has always been my opinion that these techniques are here to stay.  In addition, these are services that are desired by our patients so their usage will increase in the future.  We should seriously consider providing the proper education to dentists so that they can learn how to properly do these cases, instead of ending up with the horror cases we occasionally see and then throwing all of these procedures to the wayside.

Dr. Louis Malcmacher is a practicing general and cosmetic dentist in Bay Village, Ohio. An evaluator for Clinician’s Reports, Dr. Malcmacher has served as a spokesman for the AGD and is a consultant to the Council on Dental Practice of the American Dental Association.   He works closely with dental manufacturers as a clinical researcher in developing new products and techniques.  He is an internationally known lecturer, author, and dental consultant known for his comprehensive and entertaining style. He can be reached at (440) 892-1810 or via email at
dryowza@mail.com. For more information about his lecture schedule, BOTOX and dermal filler training courses, audio CDs, downloads of his resource list, and to sign up for a free monthly enewsletter, visit his Web site at commonsensedentistry.com.

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