Customer service is an essential aspect of dentistry. In the past, a dental practice could be seen as being a great dental practice because it provided outstanding dental care. Times have changed, and a dental practice not only wants to provide outstanding dental care, but it also wants to outweigh the competition when it comes to providing customer service.
Use marketing materials.
A major barrier to selling patients on aesthetic treatments such as Six Month Smiles is that they have zero idea you offer them. Let’s be real, sometimes when you work in the back it’s easy to forget what patients experience in the waiting room.
Dentistry can raise anyone’s anxiety levels, even those who claim they aren’t afraid. There may be an excess of amenities – warm towels, popular music, smiling hygienist, soft blankets – and laying back in that dental chair might still make for a somewhat unpleasant experience.
Most people – whether they admit it or not – wish they could be more attractive. This isn’t necessarily negative. Part of increasing the amount of cosmetic dentistry in your practice comes from recognizing and acting on this human condition.
The 5:30am alarm bell rings to get you out of bed and ready for work. Your level of motivation (and even inspiration) in this moment directly affects your practice.
You may have seen my post earlier this week: I proudly became one of the few Orthodontists to become certified as a Six Month Smiles® provider. Over the years, I’ve coached hundreds of General Dentists with various aligner systems. All too often, finishing cases is a significant barrier to overcome and trying to educate General Dentists who have no knowledge of basic straight-wire biomechanics is a challenge at its core.
I did it – I successfully completed the Level 1 course from Six Month Smiles. As an Orthodontist with 10+ years of clinical experience with thousands of fixed and removable outcomes under my belt, this may by counter-intuitive. Truthfully, Six Month Smiles certification has been on my orthodontic bucket-list for years now. It’s a wildly successful brand, both nationally and internationally. Doctors rave about the services, support, and experience. I wanted to know the “secret sauce”.
Do all of your team members have straight teeth?
If not, it might be time to make them an advocate for the treatment you want to sell. If any of your team members could benefit from short term ortho, consider investing in their smile to get patients interested in treatment.
Who are you as a dentist?
When a new patient sits down for a consultation, what is your demeanor like? It’s important to be consciously aware of how you present yourself to patients. They will perceive your manner and draw conclusions from it that can last throughout treatment.
Perform a comprehensive dental exam for every patient in your office. You could be missing out on opportunities where the patient doesn’t even realize the potential for their dental care.