You’re excited! You have a new revenue stream with your Six Month Smile offering. But...you are not getting any new cases. Fear not. Continue reading and you’ll be on your way to securing more short term ortho cases.
You've gone through the process of getting braces, scheduling dental visits, and watching your teeth shift to create the beautiful smile that you have today. You can finally look in the mirror and love the smile you see reflected back at you. So, of course, you want to do everything you can to ensure that your smile stays this beautiful forever. Afterall, you don't want to go through the process of getting braces just to watch your teeth shift again. So, how do you maintain orthodontic treatment once your braces come off?
(Interested in straight teeth in six months with clear braces? Click here to learn about Six Month Smiles!)
Use marketing materials.
A major barrier to selling patients on aesthetic treatments such as Six Month Smiles is that they have zero idea you offer them. Let’s be real, sometimes when you work in the back it’s easy to forget what patients experience in the waiting room.
There is a simple yet powerful question that can instantly and dramatically improve your case acceptance rate... I call it "The Golden Question." I will tell you what The Golden Question is shortly but please allow me to set it up. The Golden Question is something that seems too basic upon first inspection. However, I promise you that when you start using it you will have one of those "a-ha!" moments that we all crave.
Dentistry can raise anyone’s anxiety levels, even those who claim they aren’t afraid. There may be an excess of amenities – warm towels, popular music, smiling hygienist, soft blankets – and laying back in that dental chair might still make for a somewhat unpleasant experience.
Most people – whether they admit it or not – wish they could be more attractive. This isn’t necessarily negative. Part of increasing the amount of cosmetic dentistry in your practice comes from recognizing and acting on this human condition.
Daniel Rubinshtein isn't your typical dentist. This one has a strong presence on social media and is something of an Internet celebrity. His accounts feature Vines where he slo-mo walks around Manhattan while casually chatting away on his phone, complete with the hashtags #dentist and #modeling. You can also find photos of "Dr. Snapchat" lounging around poolside at tropical resorts and a clip of Kanye West’s Yeezy Season 3 show that was held at Madison Square Garden.
Fifteen years ago, patients received dentist referrals from loved ones. Now, potential patients can form an opinion about your practice after reading reviews on Yelp and Google+. Since you can leave feedback online anonymously, some people will use that to their advantage and post information that is false or misleading. Although it is tempting for business owners to ignore bad reviews and only focus on the positive ones, online reputation management is very important when you are a dentist.
Are you missing out on one of the most fun, engaging, and low-cost sources of marketing available to you? Marketing via Facebook can be intimidating for those with dental practices who haven't had much experience in social media marketing. How do you keep people interested in dentistry? How do you actually convert customers from your Facebook posts? With a little bit of planning you can create a successful marketing plan via Facebook that will boost your brand in the local market.
Over 500 million people are active on Instagram, which makes it one of the most popular social media platforms. Many businesses use Instagram to promote their brand and encourage followers to buy their products and services. Thinking about marketing your dental practice on Instagram? There are many benefits to using the platform to connect with patients and reach new potential patents. When prospective patients see your Instagram posts they are more inclined to trust your expertise and may contact you when they have dental questions or need to schedule an appointment. Now that you understand how the social media platform can help increase your online presence and possibly bring in new patients, we would love to share some advice on how to make the most of your Instagram account. Here are five tips you can use to market your dentist office on Instagram.