We’ve all sat in a doctor’s office waiting room, our legs shaking with nerves or boredom. The experience can be (at best) pleasant, or at worst, a dreary period of time during which our name is never called and all we can do is scroll aimlessly through our Facebook feed.
Topics: Dental Practice Tips
Perform a comprehensive dental exam for every patient in your office. You could be missing out on opportunities where the patient doesn’t even realize the potential for their dental care.
First impressions really are essential in the dental profession. Cleanliness, reliability, and a sense of personalized care can go a long way to making your practice desirable in the eyes of new patients.
The first place you communicate the value of your practice is often the initial tour introducing patients to the office. This sets them up to later decide on high dollar care.
Fifteen years ago, patients received dentist referrals from loved ones. Now, potential patients can form an opinion about your practice after reading reviews on Yelp and Google+. Since you can leave feedback online anonymously, some people will use that to their advantage and post information that is false or misleading. Although it is tempting for business owners to ignore bad reviews and only focus on the positive ones, online reputation management is very important when you are a dentist.
In my previous post on cosmetic dentistry (here), I discussed the benefits of offering teeth whitening to your patients as an incentive to commit to more treatment. Now, I’ll get into more options for using bleaching to your advantage.
Are you missing out on one of the most fun, engaging, and low-cost sources of marketing available to you? Marketing via Facebook can be intimidating for those with dental practices who haven't had much experience in social media marketing. How do you keep people interested in dentistry? How do you actually convert customers from your Facebook posts? With a little bit of planning you can create a successful marketing plan via Facebook that will boost your brand in the local market.
Over 500 million people are active on Instagram, which makes it one of the most popular social media platforms. Many businesses use Instagram to promote their brand and encourage followers to buy their products and services. Thinking about marketing your dental practice on Instagram? There are many benefits to using the platform to connect with patients and reach new potential patents. When prospective patients see your Instagram posts they are more inclined to trust your expertise and may contact you when they have dental questions or need to schedule an appointment. Now that you understand how the social media platform can help increase your online presence and possibly bring in new patients, we would love to share some advice on how to make the most of your Instagram account. Here are five tips you can use to market your dentist office on Instagram.
Success in your dental practice depends on a willingness to try new approaches and let go of fear. You may have to invest in your patients, providing them with a service that gets them to that initial point of piqued interest. This can lead to the desire for more intensive treatment, from short term ortho to other complex cosmetic services.
If you’re looking for patients who have opportunities for esthetic changes, the best place to start is in the group of patients that you already have. In this post, I discuss a common blind spot that may be preventing you from getting patients to “Say yes.”
We all get caught up every once in a while in the business of running a dental practice. It’s easy to notice things that you wish were improved when it comes to how your team members work, but far more difficult to remember and work to change them.