Most people – whether they admit it or not – wish they could be more attractive. This isn’t necessarily negative. Part of increasing the amount of cosmetic dentistry in your practice comes from recognizing and acting on this human condition.
The 5:30am alarm bell rings to get you out of bed and ready for work. Your level of motivation (and even inspiration) in this moment directly affects your practice.
You may have seen my post earlier this week: I proudly became one of the few Orthodontists to become certified as a Six Month Smiles® provider. Over the years, I’ve coached hundreds of General Dentists with various aligner systems. All too often, finishing cases is a significant barrier to overcome and trying to educate General Dentists who have no knowledge of basic straight-wire biomechanics is a challenge at its core.
I did it – I successfully completed the Level 1 course from Six Month Smiles. As an Orthodontist with 10+ years of clinical experience with thousands of fixed and removable outcomes under my belt, this may by counter-intuitive. Truthfully, Six Month Smiles certification has been on my orthodontic bucket-list for years now. It’s a wildly successful brand, both nationally and internationally. Doctors rave about the services, support, and experience. I wanted to know the “secret sauce”.
Do all of your team members have straight teeth?
If not, it might be time to make them an advocate for the treatment you want to sell. If any of your team members could benefit from short term ortho, consider investing in their smile to get patients interested in treatment.
Who are you as a dentist?
When a new patient sits down for a consultation, what is your demeanor like? It’s important to be consciously aware of how you present yourself to patients. They will perceive your manner and draw conclusions from it that can last throughout treatment.
We’ve all sat in a doctor’s office waiting room, our legs shaking with nerves or boredom. The experience can be (at best) pleasant, or at worst, a dreary period of time during which our name is never called and all we can do is scroll aimlessly through our Facebook feed.
Topics: Dental Practice Tips
Perform a comprehensive dental exam for every patient in your office. You could be missing out on opportunities where the patient doesn’t even realize the potential for their dental care.
First impressions really are essential in the dental profession. Cleanliness, reliability, and a sense of personalized care can go a long way to making your practice desirable in the eyes of new patients.
The first place you communicate the value of your practice is often the initial tour introducing patients to the office. This sets them up to later decide on high dollar care.
Fifteen years ago, patients received dentist referrals from loved ones. Now, potential patients can form an opinion about your practice after reading reviews on Yelp and Google+. Since you can leave feedback online anonymously, some people will use that to their advantage and post information that is false or misleading. Although it is tempting for business owners to ignore bad reviews and only focus on the positive ones, online reputation management is very important when you are a dentist.