A major barrier to selling patients on aesthetic treatments such as Six Month Smiles is that they have zero idea you offer them. Let’s be real, sometimes when you work in the back it’s easy to forget what patients experience in the waiting room.
Topics: The Economics of Dentistry, Marketing Information, Dental Practice Tips
Dentistry can raise anyone’s anxiety levels, even those who claim they aren’t afraid. There may be an excess of amenities – warm towels, popular music, smiling hygienist, soft blankets – and laying back in that dental chair might still make for a somewhat unpleasant experience.
Do all of your team members have straight teeth?
If not, it might be time to make them an advocate for the treatment you want to sell. If any of your team members could benefit from short term ortho, consider investing in their smile to get patients interested in treatment.
Topics: Leadership, The Economics of Dentistry, Six Month Smiles, Dental Practice Tips, Team
We’ve all sat in a doctor’s office waiting room, our legs shaking with nerves or boredom. The experience can be (at best) pleasant, or at worst, a dreary period of time during which our name is never called and all we can do is scroll aimlessly through our Facebook feed.
Topics: Dental Practice Tips
Perform a comprehensive dental exam for every patient in your office. You could be missing out on opportunities where the patient doesn’t even realize the potential for their dental care.
First impressions really are essential in the dental profession. Cleanliness, reliability, and a sense of personalized care can go a long way to making your practice desirable in the eyes of new patients.
The first place you communicate the value of your practice is often the initial tour introducing patients to the office. This sets them up to later decide on high dollar care.
Topics: Leadership, The Economics of Dentistry, Dental Practice Tips
If you’re looking for patients who have opportunities for esthetic changes, the best place to start is in the group of patients that you already have. In this post, I discuss a common blind spot that may be preventing you from getting patients to “Say yes.”
Topics: Leadership, The Economics of Dentistry, Dental Practice Tips, Team
We all get caught up every once in a while in the business of running a dental practice. It’s easy to notice things that you wish were improved when it comes to how your team members work, but far more difficult to remember and work to change them.
Topics: Dental Practice Tips, Team