Getting new prophy patients in your office is good, but acquiring a steady stream of high-value cases is even better for dental practices looking for a boost in their bottom line. To earn these high-value patients, “marketing experts” typically say that you need to spend large amounts of money on their particular solution. These “experts” highlight their unique ability to identify these clients, drive them to your practice and ultimately turn your practice into the highest-grossing practice in the history of dentistry: “Just sign here, pay up-front for the first year, and watch the clients flock to your practice”.
Oral appliance therapy, a practice focused on the treatment of snoring and sleep apnea, is a growing dental specialty that is quickly becoming widely accepted as an effective treatment option for patients, particularly those who cannot - or will not - tolerate a CPAP machine. Dental professionals around the country have adopted dental sleep medicine into their practices as a way of addressing a need for their patients, as well as expanding their revenue generating potential.
If you’re already a Six Month Smiles provider, oral appliance therapy is a perfect complement to enhance your services. Consider these five reasons for incorporating it into your practice:
You’re excited! You have a new revenue stream with your Six Month Smile offering. But...you are not getting any new cases. Fear not. Continue reading and you’ll be on your way to securing more short term ortho cases.
Customer service is an essential aspect of dentistry. In the past, a dental practice could be seen as being a great dental practice because it provided outstanding dental care. Times have changed, and a dental practice not only wants to provide outstanding dental care, but it also wants to outweigh the competition when it comes to providing customer service.
Use marketing materials.
A major barrier to selling patients on aesthetic treatments such as Six Month Smiles is that they have zero idea you offer them. Let’s be real, sometimes when you work in the back it’s easy to forget what patients experience in the waiting room.
Whether you're getting a shower before the big prom, or are shaving in the morning, your personal hygiene is always important. After all, first impressions are lasting ones, especially when you're hanging around groups of people. However, it's amazing how many people shave and shower on a daily basis, but don't take care of their dental hygiene as well.
There is a simple yet powerful question that can instantly and dramatically improve your case acceptance rate... I call it "The Golden Question." I will tell you what The Golden Question is shortly but please allow me to set it up. The Golden Question is something that seems too basic upon first inspection. However, I promise you that when you start using it you will have one of those "a-ha!" moments that we all crave.
Most people – whether they admit it or not – wish they could be more attractive. This isn’t necessarily negative. Part of increasing the amount of cosmetic dentistry in your practice comes from recognizing and acting on this human condition.
The 5:30am alarm bell rings to get you out of bed and ready for work. Your level of motivation (and even inspiration) in this moment directly affects your practice.
You may have seen my post earlier this week: I proudly became one of the few Orthodontists to become certified as a Six Month Smiles® provider. Over the years, I’ve coached hundreds of General Dentists with various aligner systems. All too often, finishing cases is a significant barrier to overcome and trying to educate General Dentists who have no knowledge of basic straight-wire biomechanics is a challenge at its core.