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Dr. John Nosti

Recent Posts

An Action Plan To Improve Your Bottom Line: Smile Rating

Posted by Dr. John Nosti on Jan 12, 2017 11:06:14 AM

Most people – whether they admit it or not – wish they could be more attractive. This isn’t necessarily negative. Part of increasing the amount of cosmetic dentistry in your practice comes from recognizing and acting on this human condition.

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Topics: The Economics of Dentistry, Marketing Information, Dental Practice Tips

How to Recession Proof Your Cosmetic Dentistry: Part 2

Posted by Dr. John Nosti on Aug 11, 2016 11:35:36 AM

In my previous post on cosmetic dentistry (here), I discussed the benefits of offering teeth whitening to your patients as an incentive to commit to more treatment. Now, I’ll get into more options for using bleaching to your advantage.

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Topics: Leadership, The Economics of Dentistry, Dental Practice Tips

How to Recession Proof Your Cosmetic Dentistry: Part 1

Posted by Dr. John Nosti on Jul 28, 2016 12:00:00 PM

Success in your dental practice depends on a willingness to try new approaches and let go of fear. You may have to invest in your patients, providing them with a service that gets them to that initial point of piqued interest. This can lead to the desire for more intensive treatment, from short term ortho to other complex cosmetic services.

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Topics: The Economics of Dentistry, Marketing Information, Dental Practice Tips