Most people – whether they admit it or not – wish they could be more attractive. This isn’t necessarily negative. Part of increasing the amount of cosmetic dentistry in your practice comes from recognizing and acting on this human condition.
In my previous post on cosmetic dentistry (here), I discussed the benefits of offering teeth whitening to your patients as an incentive to commit to more treatment. Now, I’ll get into more options for using bleaching to your advantage.
Success in your dental practice depends on a willingness to try new approaches and let go of fear. You may have to invest in your patients, providing them with a service that gets them to that initial point of piqued interest. This can lead to the desire for more intensive treatment, from short term ortho to other complex cosmetic services.