Do all of your team members have straight teeth?
If not, it might be time to make them an advocate for the treatment you want to sell. If any of your team members could benefit from short term ortho, consider investing in their smile to get patients interested in treatment.
“The Gift That Keeps On Giving”
What does an advocate look like? They’ll interact with patients who are curious to see that even adult dental professionals continue to improve their smiles. Patients will see up close and personal the positive outcome of treatment.
It’s one of the best investments you could make to do more aesthetic treatments. Offer a more aesthetic smile to any team members in need of orthodontia (as a benefit of their employment).
You become a more desirable practice when everyone from the hygienists to the receptionist has a radiant set of choppers. How can you expect patients to say yes to ideal care when the people asking them don’t have ideal care?
It’s like seeing a heart surgeon smoking a cigarette or a Honda salesman driving away in a Ford. Do they really believe in what they do? Make sure patients are convinced of your commitment to their well-being.
Plus, a beautiful smile will naturally come up in conversation. Patients will ask: “How can I look like you?” Your team members will have personal experience to back up their answer.
They are a third party who can legitimate the patient’s decision to choose aesthetic treatments. It’s easier to be convinced by someone you identify with.
CMS Director of Education Dr. Lee Ann Brady lives in Phoenix, Arizona and owns Desert Sun Smiles Dental Care, a private restorative practice in Glendale, Arizona. Outside of her private practice, Dr. Brady teaches, presents at meetings internationally, and writes a clinical dental education blog on her website at www.leeannbrady.com.
To learn more about Clinical Mastery’s approach to improving the quality and quantity of restorative and cosmetic dental cases, go to our website at www.clinicalmastery.com.
The Six Month Smiles® Short Term Ortho System provides General Dentists with a practical and turnkey solution for adults with crooked teeth. Utilizing unique clear brackets and tooth colored wires, the system allows GPs to easily help their adult patients who think that they are "stuck" if they refuse traditional orthodontic treatment.
The World Class Six Month Smiles 2 Day Hands On Course provides general dentists, like you, with the knowledge and confidence needed to start using this award winning system to improve the lives of your patients with clear braces while simultaneously growing your dental practice and your cosmetic dentistry services. The ongoing support from Six Month Smiles gives you peace of mind as you help your patients smile with confidence.